“I deconstruct media because the right deconstruction questions can deepen our ability to think critically about issues that are central to our daily lives…” — Andrea Quijada, NCMR, April 7, 2013
Media Literacy Project Executive Director Andrea Quijada addressed hundreds of media freedom fighters at the 2013 National Conference for Media Reform (NCMR) during her keynote talk. Opening with the acknowledgement that the conference was being hosted on the original land of the Ute, Arapahoe, and other tribes, she wove storytelling throughout her speech and highlighted the work of local organizations in Albuquerque to illustrate that the personal is political.
Andrea shared a story about her mom having synesthesia, and reminded us that “perspective matters.” To illustrate the point that everyone brings their own values and experiences to our interactions with media, she engaged the media savvy audience in a deconstruction. Deconstructions are one of the primary educational tools that Media Literacy Project shares with students around the country. Media Literacy Project teaches media consumers of all ages to question the media they are bombarded with on a daily basis with questions such as Who is the target audience?, What techniques of persuasion are being used, and What is the untold story?
According to Andrea, the act of deconstructing media “expands our way of seeing and increases the spectrum of our own personal kaleidoscopes.” Deconstructions are designed to test and better one’s skills when it comes to media analysis. Enjoy Andrea’s plenary address here while tackling the deconstruction at the 2:20 mark.
YouTube video link: https://www.youtube.com/watch?v=FJDWIVFqIk8&feature=youtu.be